Search This Blog

Wednesday 29 January 2014

Sodastream would be happy to stay in the West-bank under a Palestinian state.

With Sodastream in the news recently, winning it's court case against a French boycott Israel group, I found this very interesting interview with the CEO of Sodastream, published in Haaretz.

Here is the link:

http://www.haaretz.com/jewish-world/jewish-world-news/1.571144

Interesting points from the article:

- The decision to locate SodaStream’s now contentious plant in this industrial park within the boundaries of the West Bank settlement Ma’ale Adumim, about 10 minutes outside of Jerusalem, did in fact predate Birnbaum’s arrival. It was a choice made by company founder Peter Weissburgh, back in the 1990’s
- In fact, he said, its location has turned out to be “a pain in the ass.”

- Birnbaum said that its presence here is now a reality, and he won’t bow to political pressure to close it — even though the company is about to open a huge new plant in the Negev, within Israel’s internationally-recognized boundaries, which will replicate all functions of the West Bank plant, and dwarf it.
- The reason for staying is loyalty to approximately 500 Palestinians who are among the plant’s 1,300 employees, Birnbaum claimed. While other employees could relocate on the other side of the Green Line if the plant moved, the West Bank Palestinian workers could not, and would suffer financially, he argued.

“We will not throw our employees under the bus to promote anyone’s political agenda,” he said, adding that he “just can’t see how it would help the cause of the Palestinians if we fired them.”

- But Birnbaum said that if a Palestinian state comes into being, as is the aim of current U.S.-brokered talks between Israel and the Palestinian Authority, SodaStream will also be happy to stay and pay its taxes to the new Palestinian state.

“We already have factories under the control of the Chinese, the Germans, the Americans and many other countries,” he said. “So what’s the problem to have a factory in the Palestinian state-to-be? We don’t give a hoot where the factory is going to be.”

- Birnbaum’s advisor, Maurice Silber, said that within the company “everybody is against the occupation.” But it does not follow, he said, that because SodaStream operates in an occupied area, it violates human rights. Eventually, he said, SodaStream could become the “seed of the future Palestinian economy.”

No comments:

Post a Comment